![]() Instead of using numbers to indicate what the data are saying, qualitative indicators are usually verbatim comments or quotations (these are called indicators, as they provide a first-hand indication, or illustration, of what you are saying in your text). The usual output of a qualitative analysis is the researcher's written summary of this interpretation, often with reference to the codes or themes used in the analysis. Qualitative data are often words, and qualitative data analysis usually involves looking for themes or patterns in the sentiments expressed by the research participants – the process of coding and comparison. Qualitative investigation is usually used to explore what’s behind the numbers, focusing on the answers to the 'why' questions. You may choose to carry out statistical checks to help illustrate the reliability of quantitative findings, but even if you don't you should be aware of and accept the limits of numerical data, especially where your results are based on the views of a sample of people (rather than the full population). Make sure you indicate the actual numbers when quoting percentages – it is usual to show the actual number of responses in brackets after quoting the percentage exhibiting those responses – some will quote the 'base', which is the total number of responses upon which the analysisis based. With quantitative data come some health warnings that result from the relatively high authority people seem to attach to numbers, especially percentages. Your findings and insight will be grounded in your interpretation of these numbers. Quantitative data are numeric. They involve the use of numbers to describe the issue under investigation. Projects may involve either or both of two types of data – quantitative and qualitative. introduction (which includes the aims of the work).Many reports use the following structure: There is no one best way to structure a document, but the accepted practice is to make sure there is a logical progression from the beginning to the end. You can progressively add as much detail as you wish to your report, using footnotes, appendices and references to avoid the main text becoming bogged down with detail. ![]() This applies to the construction of a full report (where the executive summary will bring together the main points at the start of the report) sections within a report (where your opening paragraph will explain the purpose of the section) and paragraphs themselves (where your opening sentence carries the key point of the paragraph). You can then support this with additional information as necessary.
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